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Hotel Lucerna is one of the nicest hotels in Tijuana. But Tijuana does not have especially nice hotels as a rule.
On the positive side, the staff here is great, the pool area is beautiful and the location in Zona Rio is safe and near lots of great restaurants. In addition, the beds are comfortable and there is room service and free wifi.
On the negative side, the rooms themselves are slightly dated and sometimes smell a little musty. So compared to a boutique hotel in the US, the rooms won't impress. But they aren't bad by any means.
Overall, this is one of the best places to stay in Tijuana if you are staying in a hotel. It's nice and safe for a family or couple.